Which CRM Deployment Is Right for You?

A Guide to Multiple CRM Deployment Options

Companies of all types and sizes have leveraged CRM to dramatically improve sales, marketing, and service. Yet a major decision underlies the CRM selection process, and that is whether to choose an on-premises application or an on-demand service.

Certain vendors preach the software deployment model du jour as the only surefire path to CRM success before understanding your business requirements. However, embarking on this ready-fire-aim strategy increases the risk you'll end up with a CRM deployment model that isn't synchronized with your company's business processes, cost structure, or IT resources.

Selecting the right deployment model must first and foremost address your key business problems and challenges, enabling you to meet your strategic business goals. And the more you know the pros and cons of each deployment model, the more certain it is that you will embark on a path to CRM success. Today's CRM deployment options include:

• On-premises CRM
• Privately managed on-demand CRM
• Shared on-demand CRM
• Hybrid CRM

The key to CRM success is deploying solutions that perfectly address your challenges and allow you to meet critical strategic goals.

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