Online Promotional Marketing Company Picks Hosted CRM Technology Leader for Superior Analytics Integration Capabilities and Ease of Implementation
SAN MATEO, Calif. - August 9, 2005 - Oracle Corporation (NASDAQ: SEBL), a leading provider of customer-facing solutions, today announced that Leaderpromos.com, a leading full-service promotional marketing company, chose Siebel CRM On Demand over Salesforce.com for its hosted CRM solution. Siebel CRM On Demand delivers powerful analytics capabilities that will help Leaderpromos.com improve its online marketing efforts. In addition, Oracle Corporation' hosted CRM solution provides seamless Microsoft Outlook integration and industry-leading implementation and training support to speed user adoption.
Leaderpromos.com supplies a complete selection of customizable promotional items, online corporate stores, logo apparel items, and tradeshow giveaways. By providing both Web-based custom online stores and personalized customer service, Leaderpromos.com makes purchasing products an efficient and effective process.
"Because we receive leads from multiple sources we needed a solution to quickly integrate, assign, and create leads within Outlook to accelerate follow-up and help our sales organization close deals faster," said Stephanie Leader, CEO, Leaderpromos.com. "We also required real-time analytics and a data warehouse to track marketing program efficiency and truly understand what our best lead sources are. With Siebel CRM On Demand, we believe our sales and lead capturing processes will be much faster and operate more seamlessly than with Salesforce.com. And all of the free training and built-in tutorials will help ensure broad user adoption."
Not only is Leaderpromos.com streamlining lead management and sales processes, but the company will also be utilizing Siebel CRM On Demand's industry-leading analytics capabilities to gain a better understanding of where marketing dollars can be used most effectively. In addition, Leaderpromos.com will leverage Siebel CRM On Demand's Web lead capture system to improve overall lead flow and speed the sales cycle.
"We are already pleased with the positive impact of Siebel CRM On Demand," added Leader. "Oracle Corporation has demonstrated its expertise and commmitment to ensuring our long-term success and has proven to be a key strategic partner for us as we focus on building our business."
Media Contact:
Shabana Khan
Oracle Corporation
Tel: (650) 477-1180
Email:
shabana.khan@siebel.com
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