Asset Media Expands Consulting Services and Strategic Partnerships with Siebel CRM On Demand

Spain?s Leading Management Consultancy Enables Strategic Advantage with Leading-Edge CRM Implementation

SAN MATEO, Calif.-September 20, 2005 - Oracle Corporation (NASDAQ: SEBL), a leading provider of customer-facing solutions, today announced that Asset Media has selected Siebel CRM On Demand to drive new marketing initiatives and provide a strategic advantage by incubating new opportunities in the Spanish media marketplace.

Asset Media?s customer acquisition model is based primarily on telemarketing and outbound email, offering industry-specific strategy, technology, business planning, financial, and legal consulting services. However, the company?s sales information system did not support tight integration between outbound prospecting efforts and lead tracking, customer contact information, and sales data to support up-sell and cross-sell opportunities. After a thorough evaluation of CRM offerings, Asset Media selected Siebel CRM On Demand not only because it provided the necessary email campaign and customer management integration, but also because the hosted model allowed for rapid deployment with no up-front IT investment.

"We really wanted to focus on establishing and maintaining deep, ongoing relationships with our customers," said Javier Vacas, Managing Director, Asset Media. "It?s one thing to make a quick sale, but the longevity of our business depends on building those tight relationships that grow the business as our customers find they need additional services. Siebel CRM On Demand allows Asset Media to really know our customers needs and respond accordingly."

Another key aspect of Asset Media?s business is acting as an incubator, pairing financial backers with emerging media ventures. By unifying customer and market information in Siebel CRM On Demand, Asset Media can increase the velocity of these ventures in penetrating its target markets. "We see Siebel CRM On Demand as a strategic differentiator for getting our new ventures off the ground quickly," added Vacas. "When we become more nimble and responsive to our customers, they in turn are more successful in the markets they serve."

About Siebel CRM On Demand

Siebel CRM On Demand is a hosted CRM offering delivered over the Web and accessible from an Internet browser at a fixed price per user per month. Customers can deploy Siebel CRM On Demand quickly, easily, and affordably without any up-front IT investments. Hosted by IBM, Siebel CRM On Demand delivers complete sales, marketing, and service functionality; built-in customer analytics; virtual call center technology; embedded best practices; and world-class hosting services and support. Siebel CRM On Demand is now available for purchase. For more information, visit www.crmondemand.com.

Media Contact:
Shabana Khan
Oracle Corporation
Tel: (650) 477-1180
Email: shabana.khan@siebel.com

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