Chuck Latham Associates Selects Siebel CRM On Demand to Support National Sales, Marketing, and Service Initiatives

Leading Representative Firm for Animal and Pet Products Manufacturers to Support Rapid Growth with Leading-Edge Solution

SAN MATEO, Calif. - August 23, 2005 - Oracle Corporation (NASDAQ: SEBL), a leading provider of customer-facing solutions, today announced that Chuck Latham Associates, Inc. (CLA), one of the nation?s top firms representing manufacturers of animal companion products that are sold through farm and pet dealers, has selected Siebel CRM On Demand as its comprehensive solution for sales, marketing, and customer service.

Based in Parker, Colorado, CLA was founded in 1984 by Chuck Latham to represent manufacturers in the farm and pet store markets. Today, with more than 500 professionals, CLA team members help manufacturers achieve their sales and merchandising goals, including product distribution to pet chains such as Petco and PETsMART, Internet properties, mail order firms, and farm stores, as well as distributors. CLA has employed leading-edge technology as a key competitive advantage over rivals, and when it was time to upgrade its CRM solution, CLA turned to Siebel CRM On Demand.

"We absolutely believe CRM is a competitive differentiator in this market, but the system we had just wasn?t providing our team members with everything they needed in a reliable fashion," said Jim Boschee, Executive Vice President of Sales, CLA. "Additionally, we needed a solution that could provide us with the sales, marketing, and customer service functions we needed today-and be able to grow effortlessly as we expand operations."

CLA team members pride themselves on building and maintaining in-store relationships to achieve their customers? goals. This includes periodic sales calls to major pet retailers, product training and expertise, point-of-purchase (POP) implementation, reducing out-of-stocks, and increasing speed-to-shelf. Additionally, team members are involved in setting up national in-store demos and special promotional programs. "This requires extensive data management and reporting back to the manufacturer," added Boschee. "A major part of our decision to go with Siebel CRM On Demand was the ability to give our customers a real-time snapshot of any program or out-of-stock issue so they could react quickly and make the proper adjustments. At the end of the day, it?s all about moving the most product off the shelves as possible."

Because of their extensive in-store relationships, CLA team members not only act as marketing advisors, but they also resolve service issues. Siebel CRM On Demand provides the deep marketing program management functionality to help team members get the most out of their customers? marketing investments. Similarly, as the face of CLA to retail outlets, team members solve customer service issues between retailer and manufacturer-requiring up-to-date service request information provided by Siebel CRM On Demand.

"The goal with Siebel CRM On Demand is really to make us more responsive to our customers across the breadth of the business," Boschee concluded. "We can define our optimal sales process in the system and help everyone become more successful, provide management with better pipeline visibility across the company, improve lead management and customer service, and report in real time. That?s what I call leveraging leading-edge technology."

About Siebel CRM On Demand

Siebel CRM On Demand is a hosted CRM offering delivered over the Web and accessible from an Internet browser at a fixed price per user per month. Customers can deploy Siebel CRM On Demand quickly, easily, and affordably without any up-front IT investments. Hosted by IBM, Siebel CRM On Demand delivers complete sales, marketing, and service functionality; built-in customer analytics; virtual call center technology; embedded best practices; and world-class hosting services and support. Siebel CRM On Demand is now available for purchase. For more information, visit www.crmondemand.com.

Media Contact:
Shabana Khan
Oracle Corporation
Tel: (650) 477-1180
Email: shabana.khan@siebel.com

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