Specialty Sales & Marketing Standardizes on Siebel CRM On Demand to Boost Sales Productivity

Leading Automotive Aftermarket Sales and Marketing Agency Selects Siebel CRM On Demand to Manage Complex Sales Relationships

SAN MATEO, Calif.- January 23, 2006 - Oracle Corporation (NASDAQ: SEBL), a leading provider of customer-facing solutions, today announced that Specialty Sales & Marketing (SS&M), Canada's leading sales and marketing agency for the automotive, heavy duty and industrial aftermarket, selected Siebel CRM On Demand to manage the complex supplier-distributor relationships at the core of its business.

SS&M provides contract sales and marketing services to aftermarket parts suppliers, linking them with warehouse distributors, jobbers, and end-user service providers such as automotive repair facilities. By helping its customers successfully navigate these intricate relationships, SS&M has built an enviable track record of success. Key to that success was a custom CRM system that allowed SS&M to track sales across its supply-chain and calculate sales team bonuses. However, to make the system useful, an outside consultant spent days manually compiling sales data from dozens of Excel spreadsheets into a home-grown database, resulting in inconsistent sales data. Additionally, sales professionals spent many hours navigating the cumbersome system to produce results.

"As much as our CRM system helped to differentiate us in the markets we serve, getting the results was just too painful," said Bruce Hipkiss, vice president of sales at SS&M. "We need a solution that automatically imports supplier sales data to provide a single view of distributor-supplier sales data - without having to worry about integration or third-party tools. We're in the business of helping our customers sell parts?not managing information technology?and we need a CRM solution that is a value-add not only to our business but also to our customers' businesses."

Hipkiss and his team began to search for a hosted CRM solution that would enable SS&M to track its complex distributor-supplier sales efforts while minimizing the time the team spent in configuring, implementing, and maintaining this solution. After a thorough review, the decision came down to Siebel CRM On Demand and another hosted solution.

"Oracle really took the time to understand our business and what we were looking for," Hipkiss continued. "The Oracle team showed us how we could easily configure Siebel CRM On Demand to provide a single solution for importing data, real-time distributor-supplier pipeline management and comprehensive reports out-of-the-box. On the other hand, the other solutions couldn't represent these complex relationships and required a third-party accounting package to produce the reports we needed. After having been down that path, Siebel CRM On Demand was the obvious choice."

About Siebel CRM On Demand

Siebel CRM On Demand is a hosted CRM offering delivered over the Web and accessible from an Internet browser at a fixed price per user per month. Customers can deploy Siebel CRM On Demand quickly, easily, and affordably without any up-front IT investments. Hosted by IBM, Siebel CRM On Demand delivers complete sales, marketing, and service functionality; built-in customer analytics; virtual call center technology; embedded best practices; and world-class hosting services and support. Siebel CRM On Demand is now available for purchase. For more information, visit www.crmondemand.com.

Media Contact:
Shabana Khan
Oracle Corporation
650-477-1180
Email: shabana.khan@siebel.com

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