Siebel CRM On Demand Replaces Salesforce.com at Sirona Dental CEREC Sales Division in Germany

Leading Dental Equipment Developer Selects Siebel CRM On Demand for Its Intuitive Functionality, Price/Performance Ratio, and Service and Support

SAN MATEO, Calif.- January 24, 2006 - Oracle Corporation (NASDAQ: SEBL), a leading provider of customer-facing solutions, today announced that the German CEREC Sales Division of Sirona Dental Systems GmbH, a leading developer of dental equipment, has replaced Salesforce.com with Siebel CRM On Demand. The German division deployed Salesforce.com in October 2004 but found that user adoption was poor. Following the deployment of Siebel CRM On Demand the CEREC sales team now has a clear picture of dealers' requirements. The intuitive nature of Siebel CRM On Demand, along with the training and support offered by Oracle Corporation, has spurred widespread user adoption.

"Salesforce.com is optimized for direct sales and is not a good fit for an organization, such as ours, that has specialist dealers. Our resellers send us information concerning their customers' requirements that we then load on to our system to enable efficient delivery. When using Salesforce.com, importing that data from our dealers was always problematic," said Marcus Hoffmann, Sales Manager CEREC, Sirona Dental Germany. "I, and the rest of my team, have found that Siebel CRM On Demand is extremely intuitive and now even previously resistant members of my team have been won over by Siebel."

Sirona Dental Systems GmbH was founded in 1997 as a result of a private equity buyout of the former dental division of Siemens AG. With headquarters in Bensheim, Sirona employs more than 1,600 people in Germany and several international locations. Due primarily to successful international expansion and the intensification of its sales activities, revenues in the financial year 2003/04 rose to ?320 million as compared to ?284 million the previous year. The CEREC division is responsible for the world-acclaimed dental workstation that integrates hardware and software to provide dentists, and patients, with superior treatment capabilities.

Sirona evaluated a number of potential replacements for its CRM solution. The user-friendly interface and the strong price/performance ratio of the Oracle solution convinced Hoffman. Siebel CRM On Demand not only had a significantly lower cost than Saleforce.com, but also had greater functionality.

It took Hoffman, who is not an IT professional, just three hours to import the CEREC data into Siebel CRM On Demand and become operational. "The import functions of Oracle are vastly superior to those of Salesforce.com. With Salesforce.com, I frequently had to pay a Salesforce.com consultant to import leads. Now, I do it myself," said Hoffman.

Oracle's hosted software solutions and deployment capabilities are a critical enabler of its new Customer Adaptive Solutions Applications Strategy and Architecture. Companies embracing Oracle Customer Adaptive Solutions will be able to more effectively and quickly anticipate customer needs, realign their customer-facing business processes for systemic and consistent improvement, and direct the right actions across their businesses to maximize customer satisfaction and profitability.

About Siebel CRM On Demand

Siebel CRM On Demand is a hosted CRM offering delivered over the Web and accessible from an Internet browser at a fixed price per user per month. Customers can deploy Siebel CRM On Demand quickly, easily, and affordably without any up-front IT investments. Hosted by IBM, Siebel CRM On Demand delivers complete sales, marketing, and service functionality; built-in customer analytics; virtual call center technology; embedded best practices; and world-class hosting services and support. Siebel CRM On Demand is now available for purchase. For more information, visit www.crmondemand.com.

Media Contact:
Cecilia Denny
Oracle Corporation
650-477-5861
Email: cecilia.denny@siebel.com

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