Banner Selects Siebel CRM On Demand to Drive Highly Integrated Customer Marketing Programs

Top European Marketing Firm Chooses Leading Hosted CRM Solution to Achieve a Single View of Its Customers and Deliver Tangible Results

SAN MATEO, Calif. - August 16, 2005 - Oracle Corporation (NASDAQ: SEBL), a leading provider of customer-facing solutions, today announced that Banner Corporation, a leading business and consumer technology-focused marketing communications agency in the EMEA region, chose Siebel CRM On Demand for its hosted CRM solution. Siebel CRM On Demand allows Banner to maintain a single view of its customers and prospects, improve lead ranking and qualification, and drive highly efficient integrated marketing campaigns.

Banner Corporation, part of the WPP Group, is a 21-year-old agency that provides a range of marketing services to leading technology companies across Europe and beyond. This centralized model enables Banner to quickly and cost-effectively create, adapt, and execute integrated campaigns and measure and maximize tangible business results.

"Because we operate as a centralized agency, it was vital for us to develop a 360-degree view of our customers and prospects that we could share internally and externally," said Steven Elliott, Business Development Director, Banner Corporation plc. "Siebel CRM On Demand enables us to consolidate disparate customer information previously stored in Outlook address books into a single client-prospect database. This single view of the customer prevents the duplication of valuable data that could contribute to poorly performing campaigns. It also gives us the flexibility to simultaneously manage a variety of third-party vendors and multiple campaigns in real time."

Banner selected Siebel CRM On Demand to help maximize the efficiency and measure the effectiveness of its marketing campaigns across EMEA from a single office in London. Siebel CRM On Demand's familiar user interface and tight integration with Microsoft Outlook facilitates user adoption by both internal and external users, while maintaining all campaign activities and contact updates in a centralized client-prospect database. In the future, Banner plans to expand its usage of Siebel CRM On Demand beyond its marketing team.

About Siebel CRM On Demand

Siebel CRM On Demand is a hosted CRM offering delivered over the Web and accessible from an Internet browser at a fixed price per user per month. Customers can deploy Siebel CRM On Demand quickly, easily, and affordably without any up-front IT investments. Hosted by IBM, Siebel CRM On Demand delivers complete sales, marketing, and service functionality; built-in customer analytics; virtual call center technology; embedded best practices; and world-class hosting services and support. Siebel CRM On Demand is now available for purchase. For more information, visit www.crmondemand.com.

Media Contact:
Shabana Khan
Oracle Corporation
Tel: (650) 477-1180
Email: shabana.khan@siebel.com

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