Nucleus Research ROI Scorecard Underscores Series of Recent Analyst Reports on Hosted CRM Technology and Product Feature Leadership
SAN MATEO, Calif. - June 6, 2005 - Oracle Corporation (NASDAQ: SEBL), the leading provider of customer-facing solutions, today highlighted the continued momentum of Siebel CRM On Demand through a series of reports issued by leading industry analysts as a technology and product feature leader in the hosted CRM market.
The latest positive analyst report is Nucleus Research's ROI Scorecard (for the On-Demand CRM Market). Siebel CRM On Demand received a higher overall customer satisfaction rating than Salesforce.com for its hosted CRM solution. Siebel CRM On Demand garnered a 4.4 score out of 5.0 in five key areas that factor into overall customer ROI. Oracle bested Salesforce.com in three of the five critical areas, including Vendor, User Adoption/Satisfaction, and Business Impact, reflecting the importance of business dealings with Oracle Corporation and value-added product capabilities such as analytics, data warehousing, Siebel CRM Call Center On Demand, sales forecasting, business processes, and industry vertical editions.
"Over the past 12 months, the On-Demand CRM market has really heated up as vendors introduce updated solutions that deliver greater technology value," said Rebecca Wettemann, Vice President of Research, Nucleus Research. "As a result, low cost is only one of the considerations for technology selections."
Ratings are determined by Nucleus' assessment of five key factors contributing to the ability of a solution to deliver a positive return on investment: deployment, adoption, support, business impact, and overall vendor track record in supporting ROI. Nucleus Research derived its scores from direct interviews and customer experiences with the various hosted CRM products. The On-Demand CRM Market report can be viewed at the Siebel CRM On Demand Web site, www.crmondemand.com.
"Customers are seeking strategic CRM solutions that can positively impact their business. With our 11 years of experience and 3.4 million users, Oracle delivers a hosted CRM solution that satisfies our customers' business issues with built-in functionality to help them better manage their sales, marketing, and services. The net results are a more successful company and a better return on investment," said Bruce Cleveland, Senior Vice President and General Manager, OnDemand and SMB at Oracle Corporation. "What Salesforce.com offers is a generic toolkit that forces customers to bear the full cost and risk of developing, integrating, and upgrading their CRM applications. The burden of application development is the primary reason companies moved to hosted applications in the first place. Salesforce.com isn't a revolutionary step forward, it's 'back to the future.'"
Nucleus' research shows that 28 percent of Salesforce.com's customers have to deploy other CRM solutions to supplement the lack of product functionality. True on demand CRM is a robust strategic business tool that provides proven business processes, real-time analytics, an integrated Siebel CRM Call Center On Demand, built-in data warehouses, prebuilt industry editions, and the ability to track performance and opportunities.
To review this and other reports from leading industry analysts on hosted CRM, please go to www.crmondemand.com.
Siebel CRM On Demand is a hosted CRM offering delivered over the Web and accessible from an Internet browser at a fixed price per user per month. Customers can deploy Siebel CRM On Demand quickly, easily, and affordably without any up-front IT investments. Hosted by IBM, Siebel CRM On Demand delivers complete sales, marketing, and service functionality; built-in customer analytics; virtual call center technology; embedded best practices; and world-class hosting services and support. Siebel CRM On Demand is now available for purchase. For more information, visit www.crmondemand.com.
Media Contact:
Stacey Burbach
Oracle Corporation
Tel: (480) 377-3725
Email:
stacey.burbach@siebel.com
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