Broadworks Standardizes on Siebel CRM On Demand to Spearhead Growth in Irish Cable Television Market

Irish Cable Television Provider Chooses Leading Hosted CRM Solution to Unify Customer Information and Increase Market Penetration

SAN MATEO, Calif.-September 12, 2005 - Oracle Corporation (NASDAQ: SEBL), a leading provider of customer-facing solutions, today announced that Broadworks, a leading cable television provider, has standardized on Siebel CRM On Demand to spearhead its growth in the Irish cable television market. Broadworks is using this leading hosted CRM solution to create a single, comprehensive view of its customers. By unifying customer information, Broadworks is increasing its penetration into the residential Irish cable television, telephone, and Internet markets, while simultaneously cross-selling related pay-per-view broadcast services. The company is also ensuring long-term customer loyalty, based on rewarding and consistent customer service. Broadworks deployed Siebel CRM On Demand in only four weeks.

Established in 2004 and based in Dublin, Broadworks is a preeminent provider of "triple play" media services-cable television, telephone, and Internet-to thousands of residential customers in Ireland.

"As a fast-growing, dynamic broadcaster, we needed a CRM system that would help us manage existing customer relationships and target new customers easily and cost-effectively," said Brian Moran, Director of Customer Services, Broadworks. "By choosing Siebel CRM On Demand we are benefiting from a stable and highly resilient system while also eliminating an up-front technology investment. The hosted CRM system enables us to track and manage sales opportunities in real time; develop and execute marketing campaigns aimed at attracting new subscribers; and deliver around-the-clock, high-quality customer care."

Broadworks will use Siebel CRM On Demand to shorten sales cycles and pipeline management, target potential subscribers more efficiently, cross-sell services, and provide superior customer service. With the embedded sales force automation, sales management, and sales reporting functionality of Oracle?s hosted solution, users gain powerful insight into each and every sales opportunity. This intuitive customer knowledge will also be used to cross-sell and up-sell related services, such as pay-per-view sports and movie channels as well as telephone and Internet services.

From a marketing perspective, the company will use unified campaign, response capture, task management, and analytics reporting to develop and execute tailored and effective multichannel marketing campaigns, such as initiatives geared to increasing subscriptions to sports and other pay-per-view channels.

When customers contact Broadworks customer service representatives, Siebel CRM On Demand also ensures they receive responsive, accurate service. Using the single customer view, each agent understands which Broadworks services the customer is using, the customer?s profile, their billing situation, and their inquiry history. The result is increased customer loyalty through consistent, personalized interaction across all customer touchpoints. Agents also have the capability to book and track cable television, telephone, and Internet installations on behalf of customers using integrated diary and task management functionality.

About Siebel CRM On Demand

Siebel CRM On Demand is a hosted CRM offering delivered over the Web and accessible from an Internet browser at a fixed price per user per month. Customers can deploy Siebel CRM On Demand quickly, easily, and affordably without any up-front IT investments. Hosted by IBM, Siebel CRM On Demand delivers complete sales, marketing, and service functionality; built-in customer analytics; virtual call center technology; embedded best practices; and world-class hosting services and support. Siebel CRM On Demand is now available for purchase. For more information, visit www.crmondemand.com.

Media Contact:
Shabana Khan
Oracle Corporation
Tel: (650) 477-1180
Email: shabana.khan@siebel.com

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