Leading Food Equipment Manufacturer Relies on Hosted CRM Technology Leader to Help Boost Revenues, Improve Customer Satisfaction, and Tighten Operational Efficiencies
SAN MATEO, Calif. - June 30, 2005 - Oracle Corporation (NASDAQ: SEBL), the leading provider of customer-facing solutions, today announced that Heat and Control, Inc., a leading manufacturer of snack food processing and packaging equipment, chose Siebel CRM On Demand over Salesforce.com for its hosted CRM solution. Siebel CRM On Demand will allow Heat and Control to improve the quality and performance of its products and quickly respond to the unique needs of its customers.
Heat and Control, Inc. designs, engineers, and builds machinery that creates and packages prepared and other quality foods. With more than 30 locations worldwide, Heat and Control's business model is to partner with its customers to develop the processes and technology required to ensure their customers' success.
"We wanted to unify and standardize our sales processes and methodology across the entire sales team and throughout the company," said Audrey Waidelich, Marketing Manager, Heat and Control. "By moving from a variety of spreadsheets, Word documents, and Outlook communications to Siebel CRM On Demand, we can now enter information directly into Siebel CRM On Demand and gain visibility into service requests that will ultimately help us increase revenues and improve customer satisfaction and operational efficiencies."
Heat and Control's original evaluation list included SAP and Saleslogix, but was expanded to consider hosted solutions, leading the company to compare Siebel CRM On Demand and Salesforce.com. Final decision factors included market leadership, professionalism, user interface, analytics, sales process coach, and price. Oracle Corporation' domain expertise and the rapid pace at which it has delivered new functionality also heavily influenced the decision.
With Siebel CRM On Demand, Heat and Control is focused on improving sales efficiency through easier access to information and complete visibility of opportunities throughout the sales process. With centralized data and real-time analytics, Heat and Control can make insightful marketing decisions through an immediate and quantitative analysis of program ROI.
Media Contact:
Stacey Burbach
Oracle Corporation
Tel: (480) 377-3725
Email:
stacey.burbach@siebel.com
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