Web-based Travel Services Company Chooses Technology Leading Hosted CRM Vendor to Improve Overall Sales Effectiveness
SAN MATEO, Calif. - June 21, 2005 - Oracle Corporation (NASDAQ: SEBL), the leading provider of customer-facing solutions, today announced that TraveLeaders, a fully integrated travel services distribution company, chose Siebel CRM On Demand over Salesforce.com for its hosted CRM solution. Siebel CRM On Demand will allow TraveLeaders to monitor account buying trends and improve sales effectiveness.
Operating on a leading-edge Web platform, TraveLeaders provides its clients with comprehensive business and leisure travel services, including corporate travel management, meetings and incentive planning, and leisure sales. TraveLeaders' integrated multi-channel distribution model offers their clients "brick and mortar" agencies and on-site corporate travel departments the latest advancements in e-commerce, and Internet technologies.
"We were using a mix of methodology of ACT, Salesforce automation tools, Call Management and Excel spreadsheets. We needed a centralized, focused approach to communication management and sales tracking," said Mary Ann Willingham, Vice President of National Sales at TraveLeaders. "We required a CRM solution that would allow us to create a homogeneous system. With Siebel CRM On Demand, we can now track account buying behavior and trends, capture email communication, and improve overall sales effectiveness through centralized leads and activities. This tracking system also allows us to more fully target our prospective clients' needs and tailor our product offerings to meet those needs."
The impact on sales productivity and account management was almost immediate. TraveLeaders can now track leads as they advance to opportunities. Key stakeholders throughout the company, including their Board of Directors, can now review sales activity reports. These customized reports allow TraveLeaders to access critical information and track leads and opportunities in a timely manner.
Account managers can now view customer reports regarding topics discussed during the sales cycle. They can also access a database of customers using each product; which customers are willing to serve as references for specific products, and which accounts have influenced others. For TraveLeaders' executives, the reports track product utilization, pricing, revenue and sales transactions on a monthly basis via batch import from their back office system.
Siebel CRM On Demand's easy navigation and overall usability has expanded visibility for the corporate sales team, operations executives, account managers and the reservations team. TraveLeaders executives now have timely access to critical information and can determine next steps for each sales opportunity. Finally, TraveLeaders has improved its sales performance through better account management, sales forecasting and sales rep accountability.
Media Contact:
Stacey Burbach
Oracle Corporation
Tel: (480) 377-3725
Email:
stacey.burbach@siebel.com
Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Oracle Corporation may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Oracle Corporation' products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Oracle Corporation are included in Oracle Corporation' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Oracle Corporation assumes no obligation to update the information in this press release.
Oracle is a trademark of Oracle Corporation and may be registered in certain jurisdictions. All other product and firm names mentioned are the property of their respective owners and are mentioned for identification purposes only.