Hillert and Co. Selects Siebel CRM On Demand for Integrated Marketing Campaigns

Oracle Enables Marketing Agency to Deliver Improved Campaign Management to Customers

SAN MATEO, Calif.- November 7, 2005 - Oracle Corporation (NASDAQ: SEBL), a leading provider of customer-facing solutions, today announced that Hillert and Co., an integrated marketing communications agency, has selected Siebel CRM On Demand as its hosted CRM solution. The agency anticipates benefiting from Oracle's out-of-the-box campaign management and integrated analytic functions.

Hillert specializes in creating and delivering integrated communications campaigns for its customers. As a full-service marketing firm, Hillert is composed of three divisions-advertising, interactive marketing, and mobile marketing. Founded in 1999, Hillert has offices in Munich and Frankfurt, Germany.

"Today, marketing is no longer effective without professional IT support. With Siebel CRM On Demand, we have dramatically shortened the timeline between campaign planning and realization," said Christian Ehl, Managing Director of Hillert and Co. "Thanks to Oracle partner T-Systems, our hosted CRM system was up and running within two weeks. We also greatly appreciate the option of being able to switch at any time in the future to an on-premise Oracle solution, without the loss of data, interruption to business velocity, or additional cost."

Using the hosted CRM solution, Hillert is able to plan, operate, and then evaluate every step of an integrated marketing campaign and to maintain a view of the "big picture"-an understanding of how every element in a campaign can impact the campaign's overall success. Through the adoption of Siebel CRM On Demand, Hillert is able to focus on providing its customers with fully optimized communications campaigns and can evaluate the value-add from each step.

Oracle's hosted software solutions and deployment capabilities are a critical enabler of its new Customer Adaptive Solutions Applications Strategy and Architecture. Companies embracing Oracle Customer Adaptive Solutions will be able to more effectively and quickly anticipate customer needs, realign their customer-facing business processes for systemic and consistent improvement, and direct the right actions across their businesses to maximize customer satisfaction and profitability.

About Siebel CRM On Demand

Siebel CRM On Demand is a hosted CRM offering delivered over the Web and accessible from an Internet browser at a fixed price per user per month. Customers can deploy Siebel CRM On Demand quickly, easily, and affordably without any up-front IT investments. Hosted by IBM, Siebel CRM On Demand delivers complete sales, marketing, and service functionality; built-in customer analytics; virtual call center technology; embedded best practices; and world-class hosting services and support. Siebel CRM On Demand is now available for purchase. For more information, visit www.crmondemand.com.

Media Contact:
Shabana Khan
Oracle Corporation
650-477-1180
Email: shabana.khan@siebel.com

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