BIC Graphic USA Selects Siebel CRM On Demand

World-Class Supplier of Custom-Imprinted Promotional Products Taps Technology-Leading Hosted CRM Vendor to Improve Sales, Marketing, and Service Capabilities

SAN MATEO, Calif. - July 14, 2005 - Oracle Corporation (NASDAQ: SEBL), the leading provider of customer-facing solutions, today announced that BIC Graphic USA, a world-class supplier of custom-imprinted products for the promotional products industry, chose Siebel CRM On Demand for its hosted CRM solution. Siebel CRM On Demand allowed BIC Graphic to increase productivity, improve its sales process, and manage and measure its sales activities by tailoring the solution for distributor sales.

Established in 1978, BIC Graphic USA offers a wide range of high-quality, innovative custom-imprinted writing instruments and complementary products. BIC's outstanding customer service has proven instrumental in its success and longevity. Its products are backed by industry-leading services and programs that help BIC distributors deliver high-quality logo promotional items to customers.

"Through Siebel CRM On Demand, we are consistently documenting customer knowledge and making it available to sales reps," said Mike McEldowney, Director of Information Technology, BIC Graphic USA. "Our decision to go with Oracle was based on speed of implementation and the ability to gain a 360-degree view of our customers and partners. Through this technology we are providing superior levels of customer service and are better able to improve management of our marketing activities. In addition, Oracle's real-time analytics give us a greater awareness of the complete supply chain."

About BIC Graphic USA

Founded in 1978, BIC Graphic USA (ASI 40480, PPAI 114147) is a leading supplier to the $14.9 billion promotional products industry. Its facilities, located in Clearwater and St. Petersburg, Florida, manufacture, assemble, print, and package BIC and Sheaffer products. BIC Graphic USA is a division of BIC USA Inc., headquartered in Milford, Connecticut. BIC Corporation is a leading worldwide manufacturer of stationery products, lighters, and shavers, and is a subsidiary of Soci?t? BIC S.A., located in Clichy, France. Visit BIC Graphic at www.bicgraphic.com.

About Siebel CRM On Demand

Siebel CRM On Demand is a hosted CRM offering delivered over the Web and accessible from an Internet browser at a fixed price per user per month. Customers can deploy Siebel CRM On Demand quickly, easily, and affordably without any up-front IT investments. Hosted by IBM, Siebel CRM On Demand delivers complete sales, marketing, and service functionality; built-in customer analytics; virtual call center technology; embedded best practices; and world-class hosting services and support. Siebel CRM On Demand is now available for purchase. For more information, visit www.crmondemand.com.

Media Contact:
Stacey Burbach
Oracle Corporation
Tel: (480) 377-3725
Email: stacey.burbach@siebel.com

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