Oracle CRM On Demand
Sitefinder

ESTECH Selects Siebel CRM On Demand Life Sciences Edition Over Salesforce.com

Innovator of Surgical Treatments for Cardiac Disease Selects Hosted CRM Technology Leader to Manage Pipeline, Improve Marketing ROI, and Boost Revenue

SAN MATEO, Calif. - August 17, 2005 - Oracle Corporation (NASDAQ: SEBL), a leading provider of customer-facing solutions, today announced that ESTECH, a leader in developing technologies that enable surgical treatments for all types of adult cardiac diseases, chose Siebel CRM On Demand Life Sciences Edition over Salesforce.com for its hosted CRM solution. With Siebel CRM On Demand Life Sciences Edition, ESTECH expects to effectively target and segment customers, seamlessly track and convert leads, efficiently manage opportunities, and instantaneously analyze its sales and marketing results.

ESTECH is a privately held medical device company located in Danville, California. Its products are used in advanced surgical treatments for coronary artery disease, heart valve disease, and treatment of arrhythmias. ESTECH is focused on helping cardiac surgeons provide surgical techniques that improve patient outcomes and quality of life.

"As a rapidly growing firm with international operations, ESTECH needed a solution that we could quickly and easily deploy, without a huge investment in hardware, software, and IT support," said Art Bertolero, CEO, ESTECH. "With Oracle Corporation, we chose a partner that understands the medical industry, has experience in working with other medical companies, and provides a solution that can be specifically tailored to the way we do business. Other providers we looked at didn't offer the medical-specific functionality that we need to effectively manage our business. With Siebel CRM On Demand Life Sciences Edition, we can now easily track all of the complex relationships that exist in our business-Oracle is delivering real results for us."

ESTECH required a solution that would provide a 360-degree view of its customers and enable the company to determine how to more effectively service these customers and drive new revenue growth. The company wanted the ability to track all customer interactions as well as the numerous relationships that its customers have with each other.

ESTECH selected Siebel CRM On Demand Life Sciences Edition after an in-depth evaluation of hosted CRM solutions, including Salesforce.com. Oracle's subscription model supports ESTECH's high-growth environment by delivering solid business results. Siebel CRM On Demand enables the company to quickly deploy world-class customer relationship management (CRM) functionality with minimal up-front investment.

With Siebel CRM On Demand, ESTECH sales representatives have benefited from a sales methodology directly built into the solution, as well as a clear view of their sales pipeline, including how each deal directly impacts the company and its bottom line. And ESTECH executives can now closely track the number of appointments scheduled, sales calls made, leads generated, opportunities created, and deals closed with Oracle's hosted CRM solution. These reports and historical trends allow ESTECH to create more effective marketing campaigns and ultimately drive more revenue.

About Siebel CRM On Demand

Siebel CRM On Demand is a hosted CRM offering delivered over the Web and accessible from an Internet browser at a fixed price per user per month. Customers can deploy Siebel CRM On Demand quickly, easily, and affordably without any up-front IT investments. Hosted by IBM, Siebel CRM On Demand delivers complete sales, marketing, and service functionality; built-in customer analytics; virtual call center technology; embedded best practices; and world-class hosting services and support. Siebel CRM On Demand is now available for purchase. For more information, visit www.crmondemand.com.

Media Contact:
Shabana Khan
Oracle Corporation
Tel: (650) 477-1180
Email: shabana.khan@siebel.com

Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Oracle Corporation may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer relations, such as the availability of Oracle Corporation' products and services, customer implementation of products and services, relationships with customers, third-party vendors and systems integrators, concentration of revenues in a relatively small number of customers, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Oracle Corporation are included in Oracle Corporation' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Oracle Corporation assumes no obligation to update the information in this press release.

Oracle is a trademark of Oracle Corporation and may be registered in certain jurisdictions. All other product and firm names mentioned are the property of their respective owners and are mentioned for identification purposes only.

How It Works
See Oracle CRM On Demand in Action
    E-mail this page    Printer View Printer View