Acuity Brands Selects Siebel CRM On Demand to Consolidate Customer Information

World Leader in Lighting Deploys Leading Hosted CRM Solution to Improve Sales Interactions, Customer Service, and Customer Retention

SAN MATEO, Calif.-October 4, 2005 - Oracle Corporation (NASDAQ: SEBL), a leading provider of customer-facing solutions, today announced that Acuity Brands Lighting has successfully implemented the first phase of its Siebel CRM On Demand initiative to centralize customer information and make it available across all sales, marketing, and service groups.

Acuity Brands Lighting-Austin, a division of Acuity Brands Lighting (ABL), manufactures and sells some of the world's most recognizable lighting fixture lines, including Lithonia Lighting, Holophane, Peerless, Hydrel, American Electric Lighting, and Gotham. One of ABL-Austin's unique abilities under the Acuity Brands corporate umbrella is to be highly responsive to customer needs.

ABL's goal is to leave each of its customers and prospects with a positive impression of the company via every interaction. To do this, the company needed to build a single source of customer information as well as the tools and resources to effectively manage all aspects of sales, marketing, and service. This would provide all users with immediate access to any and all activity associated with a given customer, regardless of the transaction type. With Siebel CRM On Demand, specification and sales managers can now receive a complete snapshot of a specific account or opportunity before making sales calls, making their time with customers more productive. Customer service agents use the email integration capabilities of Siebel CRM On Demand to effectively and efficiently record all customer communication and store it in the account file for future reference.

"We knew that by centralizing our customer data, we could reduce the time our teams spend searching for information. This would allow for more value-added communication and improve the overall customer experience," said Kurtis Wheeler, Acuity Business Systems Deployment Manager. "However, what impressed us was how simple Siebel CRM On Demand is to customize and how easy it is to use. It makes our jobs rewarding when people really want to use the system as part of their everyday tasks. We also like the fact that we can easily migrate to an on premise solution if it makes sense for the business."

In addition, ABL management has been impressed with Siebel CRM On Demand's ability to generate real-time sales forecasts and service request analyses to help the company adjust quickly to meet its business goals. "We just recently expanded our deployment to include the Sales Process Coach to manage new product development stages as they relate to specific projects and general opportunities," said Sheila Ryan, Inside Sales Manager at ABL-Austin. "I think we've certainly proven the business value of Siebel CRM On Demand at ABL and look forward to helping the rest of Acuity Brands move forward with it as well."

About Siebel CRM On Demand

Siebel CRM On Demand is a hosted CRM offering delivered over the Web and accessible from an Internet browser at a fixed price per user per month. Customers can deploy Siebel CRM On Demand quickly, easily, and affordably without any up-front IT investments. Hosted by IBM, Siebel CRM On Demand delivers complete sales, marketing, and service functionality; built-in customer analytics; virtual call center technology; embedded best practices; and world-class hosting services and support. Siebel CRM On Demand is now available for purchase. For more information, visit www.crmondemand.com.

Media Contact:
Shabana Khan
Oracle Corporation
Tel: (650) 477-1180
Email: shabana.khan@siebel.com

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