Kingway CAPS Selects Siebel CRM On Demand to Integrate Sales, Marketing, and Customer Service

Acknowledged Leader in Order Selection Systems Unifies Customer Data to Provide Sales Visibility and Improved Customer Service

SAN MATEO, Calif.-September 29, 2005 - Oracle Corporation (NASDAQ: SEBL), a leading provider of customer-facing solutions, today announced that CAPS, a division of Kingway Material Handling, has selected Siebel CRM On Demand as its companywide CRM system for sales, marketing, and customer service.

CAPS, based in Exeter, NH, was pioneered by Kingway in the 1980s to be a leader in the newly emerging pick-by-display market. CAPS-Computer Assisted Picking System-is an automated order selection system that doubles the productivity of order picking in warehouses while virtually eliminating pick errors. With more than 100 installations globally, CAPS needed a way to centralize sales, marketing, and service data to provide more accurate sales forecasts, quicker lead qualification, and timely customer support.

"Prior to Siebel CRM On Demand, our regional sales managers used contact manager software to build their own tracking systems," said Stephen Small, President, CAPS. "When we went to do weekly forecasts, everything had to be manually correlated. But as painful as it was, we really needed this information not just to standardize our sales process, but to give our purchasing group a heads up for manufacturing planning. Now with Siebel CRM On Demand, everything we need is at our fingertips."

In addition to sales information, CAPS needed a way to automate service calls which, up until Siebel CRM On Demand, had been handled manually. "We looked at a number of systems for what seemed like months," continued Small. "What really sold us on Siebel CRM On Demand was how it operates as a fully integrated sales and service system. Not only have we been able to reduce resolution time for customer issues, but our sales managers now know if there are open service issues as well. This enables the entire team to concentrate on making the customer successful."

CAPS also utilizes the Campaign Management feature within Siebel CRM On Demand's suite of closed-loop marketing capabilities to enter and track leads from trade shows and other sources. The seamless integration of Siebel CRM On Demand across sales, marketing, and service has led CAPS to provide use of its Siebel CRM On Demand implementation for the company's growing network of value-added resellers and dealers.

"At CAPS, we pride ourselves on putting advanced technology to work for our customers," concluded Small. "With Siebel CRM On Demand, we are now putting advanced technology to work to make sure we keep our customers satisfied."

About Siebel CRM On Demand

Siebel CRM On Demand is a hosted CRM offering delivered over the Web and accessible from an Internet browser at a fixed price per user per month. Customers can deploy Siebel CRM On Demand quickly, easily, and affordably without any up-front IT investments. Hosted by IBM, Siebel CRM On Demand delivers complete sales, marketing, and service functionality; built-in customer analytics; virtual call center technology; embedded best practices; and world-class hosting services and support. Siebel CRM On Demand is now available for purchase. For more information, visit www.crmondemand.com.

Media Contact:
Shabana Khan
Oracle Corporation
Tel: (650) 477-1180
Email: shabana.khan@siebel.com

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